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After Facing Backlash, Wendy’s Now Says They Won’t Implement “Dynamic Pricing” During Busier Hours

Earlier this week, it was revealed during a Wendy’s earnings call that the company would be implementing “Dynamic pricing” for its menu items where customers might have to pay more during times when there’s a higher demand. CEO Kirk Tanner said “Beginning as early as 2025, we will begin testing a variety of enhanced features on these digital menu boards like dynamic pricing, different offerings in certain parts of the day, AI-enabled menu changes, and suggestive selling based on factors such as weather.” The “Dynamic pricing”, also known and called “Surge pricing” was mentioned when Tanner stated the following to investors during the call. “We are planning to invest approximately $20 million to roll out digital menu boards to all U.S. company-operated restaurants by the end of 2025, and approximately $10 million over the next two years to support digital menu board enhancements for the global system.” Tanner added it is believed the digital menu boards will improve order accuracy, grow sales with upselling and merchandising, and improve the crew experience. “Beginning as early as 2025,” he said, “we will begin testing more enhanced features like dynamic pricing and daypart offerings along with AI-enabled menu changes and suggestive selling.” They […]

The post After Facing Backlash, Wendy’s Now Says They Won’t Implement “Dynamic Pricing” During Busier Hours appeared first on Southern Maryland News Net.

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