Maryland Attorney General Brian E. Frosh announced, as part of multistate settlement, a more than $989,000 settlement with Ford Motor Company regarding claims that Ford falsely advertised the real-world fuel economy of model year 2013–2014 C-Max hybrids and the payload capacity of model year 2011–2014 Super Duty pickup trucks. “Ford bragged about the fuel efficiency of its C-Max vehicles and about the payload capacity of its Super Duty pickup trucks. We were convinced, after our investigation, that Ford’s claims were false and misleading,” said Attorney General Frosh. 2013–2014 C-Max Hybrids The attorneys generals allege that Ford made several misleading representations about 2013–2014 C-Max hybrids including: Misrepresenting the distance consumers could drive on one tank of gas; Marketing that driving style would not impact real world fuel economy; and, Claiming superior real-world fuel economy compared to other hybrids. At one point, Ford ran a series of advertisements called the “Hybrid Games,” which were narrated like an Olympic sporting event and depicted the C-Max outperforming the Prius in a series of videos. The attorneys general allege that the videos deceptively reflected that C-Max vehicles offered superior real-world fuel economy and driving performance. The C-Max hybrid was initially promoted as 47 mpg in […]
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